TikTok Shop: Pioneering Digital Transformation in E-commerce for B2C Brands 

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In the ever-changing landscape of e-commerce, TikTok Shop represents not just a platform but a paradigm shift, demonstrating the incredible potential of digital transformation. This case study examines how TikTok Shop is reinventing the consumer journey for B2C brands, particularly in the health and beauty sector, which boasts an impressive 81% of TikTok’s dollar sales. […]