TikTok Shop: Pioneering Digital Transformation in E-commerce for B2C Brands 

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In the ever-changing landscape of e-commerce, TikTok Shop represents not just a platform but a paradigm shift, demonstrating the incredible potential of digital transformation. This case study examines how TikTok Shop is reinventing the consumer journey for B2C brands, particularly in the health and beauty sector, which boasts an impressive 81% of TikTok’s dollar sales. […]

Cyber Harm Model for Modern Corporates 

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The Cyber Harm Model (CHM) is a new approach to cybersecurity that focuses on understanding the diverse and cascading effects of cyber incidents, moving beyond the mere identification of threats. This holistic view is critical in today’s interconnected digital environment where a single cyber incident can have far-reaching and multifaceted impacts. Implementing the CHM in […]

AI Voice Agents: Pioneering a New Era of Interactive Technology 

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The integration of AI-powered voice agents is reshaping our world, where dialogues with technology are no longer mere exchanges of information but are crucial for accomplishing tasks, gathering insights, and problem-solving. These agents are redefining our interactions with machines, moving beyond traditional command-response frameworks to more nuanced and helpful conversations in various industries.  Customer Service […]