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DiG Business Learning is a specialized business simulation for Non-Executive Directors and Executives. The simulation has been developed at INSEAD by Professor Jean-Claude Larréché, Alfred H.Heineken Professor of Marketing at INSEAD.

«If you help leaders learn from their mistakes, they are far less likely to make a mistake when the costs are real». The DiG simulation has benefited from the research and business applications associated with Professor J.C. Larreche’s book “The Momentum Effect” Customer centricity, consumer insights,innovation, sustained growth, and team performance have been identified as strategic priorities as foundation for organizational growth and resilience. The DiG (Discovery Innovation and Growth) Learning Experience has been developed to address these priorities, in a fun and risk-free environment. This allows to develop the ambidextrous skills required for quality growth.

The DiG Learning Experience can be scheduled for one half to 3 half-days. It includes:

  • an introduction on “Powering Sustained Quality Growth”
  • team participation in the competitive DiG simulation
  • a debrief on the teams’ results and their experiential lessons
  • a discussion of the real-life applications of the learning experience

The DiG Learning Experience is a fun, fast pace, hands-on, and exhilarating experience, which is suited for participant long-term retention of key learning objectives. Many past participants have demonstrated an eagerness to utilize the skills learned on the job.

The DiG Learning Experience harnesses leadership, team performance and ambidextrous skills, while encapsulating balance in the following areas:

  • Execution vs. Discovery
  • Downstream vs. Upstream
  • Value Capture vs. Value
  • Creation Rigor vs. Creativity
  • IQ vs. EQ
  • Convergence vs. Divergence
  • Focus vs. Exploration

The DiG simulation reflects the overall impact that each decision can have on levels of customer awareness and engagement, as well as overall firm earnings, margins, and shareholder value.